Primal Wear

Apparel, Art Direction, Identity, Production

During my years at Primal Wear, we designed cycling kits for clients based on client assets. Translating their logos and brand colors into cycling apparel. I was also part of their custom department and licensed jersey design. I learned a ton about garment manufacturing. And I learned that China is going to take over the galaxy. Some of our clients were Subaru, Boston College and the University of Vermont.

When I started at Primal Wear their website looked like it was designed in a Microsoft program from ’98. I rebranded the company and helped oversee their online presence into modern digital times.