Krash Bear is a hardcore, downhill, mountain bike apparel company. I branded the company and created Bruiser the Krash Bear, a cute, adorable and DEAD spokesperson for the brand. Bruiser has come to be an icon embraced by the hardest of the hardcore in the downhill community. He embodies their lifestyle. And apparel with Bruiser tops the brand’s sales.

My work with Krash Bear also includes product design and creative direction. I help maintain consistency and brand expression as they grow and diversify product offerings.