Avery County

Apparel, Art Direction, Identity, Illustration, Stickers

Avery County Cycles makes the sexiest bikes in town. Each one crafted by hand. In 2013, the shop tested their mettle against the hottest craftsman in the country at a competition hosted by the National Association of Handmade Bicycles (NAHBS).

I worked with Avery to design a full collateral system for the show. Three motifs play out in the design: their head badge, an illustrated portrait of the owner and bourbon. After building a relationship with the shop they asked me to help with the paint scheme for the bike they entered into the competition. Oh, wait. I mean the bike that won the competition. Best in show. A national blue ribbon for a small Denver shop.