The Denver Wheelman is a cycling club founded out of Crema Coffeehouse.
They’re not your typical group of cyclists. They’re a bunch of guys into good coffee, art, craft beer and foreign films who love to kill themselves on 60-mile rides. I looked to cycling design from the late 70s and early 80s to create a vintage-modern identity and apparel system with a commemorative screen-print poster. These kits have become a badge of honor, and friends who don’t ride wear the hat as a show of support for what the wheelmen are up to.